Spotlight on Poland 2026: Value, Relevance, and Impact
 
Spotlight on Poland combining a dynamic conference with an immersive study tour, designed specifically for professionals from both the business and leisure tourism sectors. This initiative highlights Poland’s premier travel destinations while celebrating the nation’s rich culture, heritage, and renowned hospitality on the international stage.

In 2026, Spotlight on Poland heads to Poznań and Szczecin. This 5th edition will be very special. It will be organized in cooperation with Polish partners, GDS-Movment, and #Meet4Impact.

Selected Hosted Buyers — meeting owners and representatives of European and international associations — will first visit Poznań to participate in Spotlight on Poland (June 15–17). They will then continue their visit to Poland with a two-night stay in Szczecin, where they will be special guests at the GDS-Forum and Impact Day (June 17–19).

This is not just another conference — it is a living lab where destination leaders convene to co-create a new blueprint for regenerative impact, resilience, and courage. Through collaborative workshops, deep dialogue, and peer-to-peer learning, participants will prototype solutions to pressing challenges such as climate disruption and social change.

Our theme, Value, Relevance, and Impact, sets the stage for transformative conversations and practical solutions.

Expect authentic cultural experiences, powerful conversations, and joyful networking moments that highlight the very best of Polish hospitality. Come be part of a community that’s shaping the future of tourism — with purpose.

 
Conference program comming soon



Poland is situated in the centre of Europe. It represents in many ways a bridge between Eastern and Western part of continent and this is reflected culturally in its charming mix of modern city skylines and traditional village based culture.
Poland has a good access to the Baltic Sea and is located at the crossroads of import and transit routes, that enhance the development of country’s economy, trade and all sorts of international relations. Poland is the largest of the East European countries which joined the European Union in May 2004
Poland is a stable democracy with truly fascinating history, great cultural heritage and wonderful natural areas. Polish cities are sure to welcome tourists with a plenty of things to see and do, offering distinctive sights and rich cultural programs. Whether you are into museums or kite-surfing, sleeping by the Masurian Lake, folk crafts or fine dining, dancing in a bar, or listening to classical music in an ancient church, you will not be disappointed.





 
Organizers & Partners